Matt Souden

a partial portfolio and some writing

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The Worst Client Ever

Nov 23 2014

I’m revamping msouden.com and have been avoiding making some decisions. I finally settled on the landing page offering 2 options – currently called “Work” and “Not Work” – which then are essentially (not actually) two different sites.

I began moving posts into matching “work” and “not-work” parent categories after disregarding the idea of running two seperate installs of WordPress- it’s the more responsible thing to do – use page types and categories rather than manage two sites. More right-sized for my needs, too.

But here’s the thing. We are talking about MY site. My portfolio. My Writing. The big baddie of scary mean clients- me. Perfectionism paralysis? Have you seen the “Under Construction” sign up for the last TWO freaking YEARS?

This makes for amazingly thorough “market research”- a perpetual search for my own “unique” flower/voice/design/structure/identity. I can change & refine target audiences, investigate theme frameworks, and tweak workflows for months. I even at one point moved the whole thing over to Ghost (and back).

Which is really just my way to get bound up and stalled out on something that’s hard.

Topics: Original Content, Project Management

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